With 2018 in full swing and activity inspired new years resolutions gaining traction it’s no surprise that the popularity of sportswear apparel is skyrocketing. From yoga to kickboxing to just lounging around the house the effortless comfortability factors of equipping yourself with top-notch sportswear gear is essential.
Effects The Industry Has On The Economy
The Australian sportswear Industry, in general, is expected to experience many innovative and fresh changes on a global scale. With consumer buying attitudes favouring this style of apparel over traditional clothing options, the creation and cultivation of Australian brands are being pushed to the forefront of the economy. This growing demand in the sportswear industry not only provides easy accessibility and a plethora of options of apparel to choose from, it employees hundreds of people. From employees manning storefronts to wholesalers distributing their merchandise the sportswear industry has provided a small portion of aid towards lessening the unemployment rate in Australia. Another factor influencing the economy of Australia as a nation in regards to the use of the sportswear industry is international sales. The rise of the e-commerce digital world allows Australian sportswear brands to not only distribute merchandise throughout the nation but throughout the world. Many Australian streetwear brands ship worldwide meaning someone in China or someone from the United States can browse their webpage and buy merchandise to be shipped to them directly in support of that Australian company from thousands of miles away. This trend and accessibility provided by e-commerce are only expected to rise in the future.
Demographic Reach of the Sportswear Industry in Australia
When you think about it, everyone works out or involves themselves in some sort of physical activity daily. It doesn’t matter if you are a 50-year-old or a five-year-old the opportunity for physical activity requiring sportswear in a variety of forms is present. Not to mention that sportswear also serves a purpose in the fashion industry which will be discussed later, but that opens up the audience for the industry to a wide demographic within Australia itself. Sportswear is made with the idea of everybody in mind and strives to sustain a demand in a variety of sports. From golfing to swimming to running.
Sportswear In Australia And The Fashion Industry
The scopes of sportswear in the life of an Australian goes beyond physical activity, they can also be a way to express yourself in the fashion world. Evo Sportswear: www.evosportswear.com.au helps explains why brands who traditionally provide apparel for day-to-day life and formal environments are expanding their brands to provide sportswear apparel to their customers. With this widespread popularity of sportswear, it’s become more and more acceptable in the fashion world to incorporate sportswear pieces on the runway and on the streets.
All in all the sportswear industries presence in Australia is here to stay for a long time. With influences that reach a wide demographic of people and activities daily. The industries demand is only expected to increase over time with the creation of the more and more brands, on top of brands already established incorporating sportswear apparel into their lines. The effects of this industry not only provide the opportunity to the citizens of Australia by providing jobs and circulating revenue throughout the nation, it increases the popularity of an active lifestyle for all.