Companies have been sponsoring many events with the aim of increasing market and sales of their products. Cricket is one of the many games being sponsored by various companies due to its enormous popularity in Australia. With thousands of fans filling cricket venues just to watch the game, it is also the best place to market your products and portray how interested you are in community activities.
Cricket is a community-based game that gets all age group of people involved and it is for this reason, companies should focus on creating a reputation by supporting this sport. Individuals and group of the target community will acknowledge the efforts of a company that supports the game and the image of the company will be built.
This can also change the negative reputation of a company to a positive one. Fans of the sport you are sponsoring will want to purchase your products just because they have seen you have supported the community team.
Most audiences have the positive perception of sponsorship being supportive of the game and this will give an upper hand for the sponsor company against its rivals. Sponsoring will make your company unique since you’ll be doing something different from your competitors.
Sponsors role
There are several companies who sponsors Australian cricket in every way. There is a sponsor who is the naming rights sponsor and provides funding and cricket paraphernalia to the female and male cricket teams. There’s another financial group that provides sponsorship in terms of managing cricket funds under management.
Another sponsoring partner offers safety services to the players and the spectators and ensures safety precautions are followed; this partner supports the game from the junior to the elite team. It does provide safety from the changing room to the field.
A beer company sponsors the men’s cricket team by offering beer to audiences while watching the game.
A technological partner provides an automated experience by ensuring the game gets to be watched by fans that are not able to attend the live games. It doesn’t matter where you are watching from; the sponsor ensures you can watch the game from any device that is digital activated.
A mobile network partner sponsors the cricket team by providing free access to the live game streaming to all cricket fans through any device that has access to the internet. There is no reason not to watch the cricket games unless you wanted to.
There is a partnering company that provides automotive sponsoring to the cricket team. This will ensure a smooth transportation of the team wherever they want especially locally.
Another partner offers sponsorship by organizing big league parties. It is through these parties that businesses, players, and fans interact and share ideas.
Cricket can’t be played without the right attire and this is achieved by one sponsor who dresses the cricket player with cricket apparel and shoes.
For a cricket player to be actively performing well in a game his/her health should come first. There’s a health insurance that ensures the players are in good health by providing the best health services.
For a cricket player, it is important to live a healthy lifestyle and there’s a sponsor that provides healthy nutrition and lifestyle to the players. There’s also a partner who supports the junior team by organizing training and games.
As you have read, a sponsor is a crucial part of cricketing. Both the cricket team and the sponsors have a symbiotic relationship, they benefit from each other